Mine and My Parents’ Attitude on Life Essay

All of my life, my parents are the great shoulders for me to lean on. They share the happiness with me, comfort me whenever I am sad, they are the people who always catch me everytime I fall. However, , my parents and I do not have the same attitude toward my studying, my relationship and money. The contrast in our attitude makes our life, more or less, complicated but interesting. First, my parents and I have different ideas about studying in the college. From the start, for my parents’ attitude, studying in the college means only books and grades. They said to me as I was a freshman, â€Å"When you receives your degree, we want you to be able to get a job that will support yourself. We also want you to have grades that will make you a realistic candidate for that job. Don’t make college life a waste of time†. It means I will spend most of my time in the library, attend all the lectures’ hours, study hard day by day and at the end of the semester, I will have to show them my high grades. Following their advices, I do not have free time for myself, I can’t take part in any extra -curriculums such as sports, art and literature activities or even a small birthday party held in the dorm. My parents call such things above † the useless-and- waste-of time†. Waste of time and useless? Not on my life. How can I waste time with so many new ideas to learn and all the interesting and open-minded people to meet in these activities? How can learning to see the world in a different way and leaving college with a new outlook on life be a waste of time and useless?. In contrast to my parents, books and grades are not enough, I need more activeness and practical things for my studying. My parents and I also differ in the attitude toward the relationship between my opposite- sex friends and I. I have many friends, boys and girl, in high school, in the university, even at the shop where I have a part-time job. However, I find it easier to have the opposite sex ones as my close friends. They are easy-going, straightforward and less talkative than girls. I do think that we are only friends, that there is nothing unusual in our friendship; moreover, my friends, as well as me, are old enough to know the limitation between love and friendship. On the other hand, my parents do not share the same point of view with me. They always believe that there is no  friendship between boys and girls. They consider our friendship as love and â€Å"violently† show their disagreement whenever we mention this matter. â€Å"These loves will give bad effects on your studying and lead you to nowhere, my dear.†, said my mother times and times again. No matter how hard I try t o explain, they still keep their attitude, advising me to put an end to â€Å"such loves†-which are actually the friendship that boys and girls can have. The contrast that we have do not end with attitudes toward my studying and friendship but also toward money and the way to spend it. My parents have healthy attitude toward money: they consider money as a tool, as something they have, not something they are. Working hard day by day to support the family, they spend every cent of every dollar of the money they earned economically and reasonably. â€Å"A fool with his money will soon parted†, my father always reminds me. We spend much money on neither clothes, delicious food , nor presents for birthdays and holidays. My parents save money and never touch the saving in the bank if it is not necessary. Thanks to this, my sister and I could go to university without worrying about financial problem. Compared with my parents, I used to have quite negative attitude toward money. There was a time when I thought money was the most important factor in my life, money could buy me anything I want: happiness, friendship and other people’s admiration. I wasted all my money on fashion, expensive jewels, presents for my friends†¦etc. Unfortunately the salary I got from my part time job could not afford, as a result, I was stuck in debt at a very young age: 18. There were nothing left for me: no friends, no happiness, no respect, but the sadness in my family. Due to this unforgettable lesson, I can not disclaim that my parents point of view is definitely right. Though the contrast in attitudes toward such things as : my studying, my friendship, and the way to use money is the reason why sometimes we feel upset and even sulk, it do not cause the generation gap in my family. My parents are not always right, so am I. But we know that if we have more chances to exchange our ideas, we can understand each other well and makes our home a really happy family.

Observation Log 2 Language Development Education Essay

The following theory I considered in my observation is the linguistic communication developmental theory and the theories are those by Chomsky, Piaget and Vygotsky. I believe linguistic communication is an of import portion in human development because it a major medium of societal interaction. Harmonizing to Beckett and Taylor ( ) , the vocabulary of kids between the ages of 3 to 6 expands from 2 word sentence to more complex sentences. They believe that as the kids ‘s vocabulary addition, they learn the regulations of grammar and they become able to utilize different signifiers of words. Whilst I was detecting Eva, I noticed that most of the clip she responded with non verbal communicating and it made me more interested on how linguistic communication develops. Chomsky ( 1957 ) believed that sentences are routinely created practically every clip. He believed that we have internal regulations that enable us to make up one's mind which sentences are grammatical correct and convey our intended significances. Chomsky believed that kids have unconditioned abilities, a familial plan to larn linguistic communication and one time they begin to hear linguistic communication around them, they automatically understand the construction of that linguistic communication. He argued that this is because of the biological temperaments, encephalon development and cognitive preparedness. His theory emphasises the demand for linguistic communication in the environment to excite kids ‘s innate abilities. ( Crain 2005 ) Vygotsky identified four different phases of address development which are the crude, naif psychological phase from 2 to 4 old ages. The kid in this phase is get downing to gain that words are symbols for objects. They have a great wonder as to what objects are called. Followed by the egoistic or private address phase from 4 to 7 old ages. Children frequently talk aloud to themselves as they perform undertakings or work out jobs in this phase of development. This private address is the kid ‘s presentation of their thought. And in conclusion the in growing or interior speech phase from 8 old ages on. During this phase the kids ‘s private address diminutions and becomes much more internalised. They solve jobs in their caputs or utilizing interior address, nevertheless you will hear people utilizing private address when faced with unusual or complex jobs ( Nixon and Aldwinckle, 2003 ) . continues until kids reach school age. Piaget and Chomsky both agreed that kids are non moulded by the external environment but spontaneously create mental constructions. Chomsky believed that kids automatically create grammatical signifiers harmonizing to the familial design and in contrast, Piaget emphasised on genetically controlled development and believed that cognitive constructions emerge from the kid ‘s ain attempt to cover with and do sense of the universe. Chomsky besides believed that linguistic communication is a extremely specialized mental module that develops fairy independently from other signifiers of knowledge and kids learn an intricate grammatical system about wholly on their ain. However, Piaget viewed linguistic communication as more closely related to general cognitive development. Piaget besides suggested that between the ages of 2 and 6, thin Harmonizing to Piaget ‘s theory, kids are born with basic action scheme and during the sensory-motor period ( birth to 2 old ages ) they use these action scheme to absorb information about the universe. He described two maps of kids ‘s linguistic communication, therefore the egoist and the socialized. During the sensory-motor period, kids ‘s linguistic communication is egoistic and they talk either for themselves or for the pleasance of tie ining anyone who happens to be at that place with the activity of the minute. Piaget suggested that during the preoperational phase this period ( 2 and 7 old ages ) , kids ‘s linguistic communication makes rapid advancement. The development of their mental scheme lets them rapidly suit new words and state of affairss and they begin to build simple sentences. ( Appendix aˆÂ ¦ . ) Piaget ‘s theory describes kids ‘s linguistic communication as symbolic, leting them to venture beyond what he termed as here and now and get down to to speak approximately things as the yesteryear, the hereafter, people, feelings and events. During this clip, kids ‘s linguistic communication frequently shows cases of what Piaget termed animism and egoism. Animism refers to immature kids ‘s inclination to see everything, including inanimate objects, to be alive. Since they see things strictly from their ain position, kids ‘s linguistic communication besides reflects their egoism, whereby they attribute phenomena with the same feelings and purposes as their ain. Piaget ‘s theory besides describes moral pragmatism as a feature of kids ‘s linguistic communication development at this phase, since immature kids tend to concentrate on the extent of any harm caused by a individual ‘s actions, without taking into history whether that individual had good or bad purposes. Language development trades with how a kid develops his/her linguistic communication accomplishments during their growing period. Language development has been an issue debated among linguistic communication experts over a long period of clip. Experts have opposing positions on how a kid acquires/learns linguistic communication. There are four chief theories of linguistic communication development and they all have different ideas on the acquisition of linguistic communication. Behaviorists ( Skinner ) believe that linguistic communication is learned. Nativists ( Chomsky ) believe that linguistic communication is unconditioned and alone to worlds. Cognitive theoreticians ( Piaget ) believe linguistic communication is non unconditioned but a merchandise of cognitive development. Finally, societal interactionists ( Vygotsky ) believe that linguistic communication acquisition is a consequence of both biological and environmental factors. All of these theories have their ain manner of co nstruing linguistic communication development, and to some extent, they all seem to be extremely converting. However, out of the four theories, the societal interactionist position entreaties to me the most ; so my theory of linguistic communication development is decidedly the societal interactionist position. Unlike Piaget, Vygotski considered linguistic communication to be cardinal to development. Although Piaget acknowledged linguistic communication with development with footings such as ‘egocentric address ‘ , he did non believe it prevailing, stating it was due to the kid ‘s inability to believe from another position. Vygotski nevertheless, believed speaking out loud gives the kid a manner to form their ideas and steer their actions. Research has shown, kids who use ‘egocentric ‘ or ‘private address ‘ show greater betterment on job work outing undertakings than others who do non utilize or less private address. Probes into this topic, has besides shown that Vygotski ‘s sentiment on kids ‘s address is a much better description than Jean piagets Piaget and Vygotsky are in understanding that kids are active scholars. They contribute to their ain development. This means that kids build ways of groking the universe, ( cognition and apprehension ) , through their activities. They differ in the attack that kids take to organizing these. Piaget provinces that it happens chiefly through physical use of objects around them. Vygotsky, that it is socially mediated. Harmonizing to Crain ( ) , between the ages of 2 and 3, kids begin to do sentences of three or more words and between 3 and 6 old ages their grammar becomes complex. They start to utilize Where, What, Why, for illustration, â€Å" What is that? † ( Appendix aˆÂ ¦ . )

Brinvillier

She clearly writes a second hand account of the B Renville women's' maniac and unfortunate plan with her later repercussions. Prompting the s Tory ,†this was still the only thing talked about in Paris,† this story tells the tale of a woman's purr e desires and her extreme measures of poisoning her husband. Madame De S' view's sets up her blabs opinion towards the account by using her elevated Dalton.Thus showing her tone an d the execution of the plot. Throughout Madame's letter, she Is able to narrate her purpose dramatic her ideas. And use organizational tools to aid her overall sympathy for the e Berliners woman. Although Seven's is depicting an event, she seamlessly connects her supporting data of her opinions towards the Berliner woman. She starts off noting the women's initial t Houghton and plans for her situation. As she depicts her crime, she leaves no room for the reader to interpret his woman as a good citizen.Seventeen's short summary of the account forces the dual once to trust her opinion and agree with her by the end coming to the conclusion that this w Oman receives no redemption. † And, it may be supposed, that we now inhale what remains of her. † Finally, by using her repetitive strategies, she is able to successfully sway the reader towards what she wants them to believe. Helping Madame De Giving's is her elevated diction. This allowing her create an elite opinion as well as persuading her readers.She creates a dramatic tone almost more than the average author to depict the seventy of both her crime and her execution. She leads t he reader suck her with horror†. She is able to utilize a simple summary yet integrate words like shudder inning and horror to emphasize the importance of the story. Madame has the advantage in her I otter to help depict her version of the story yet still remain true to the main idea. Lastly her organizational tools aid her success of both stating her opinion and narrate Eng her story.Sh e starts out with her impacting one sided headline intriguing the audience e to read her letter at a glance. She creates a steady flow of events streamlined with detailed word choice and extreme opinions. Closing out her letter, she solidifies her views. The Berliners whom an to Madame De Giving's is nothing but a murderous wench remaining completely of ids approval through the entirety of the essay. She is very clever in her organizational set up to Cree ate an easily attainable one sided agreement.And lastly, her clever closing remarks, â€Å"It is to e hoped that we shall not inhale her murderous instincts also,† complete her overall purpose of the letter. Overall, Madame De Giving's provides various examples throughout her letter using writing tools and strategies. She depicts her purpose through her diction and drama ‘zing the horrors of the Berliners woman. Her strategic organization shifts this monotonous e vent into a story of her own. Even though she takes a mo re Juvenile approach towards her though TTS , she uses elite strategies to make her purpose apparent.

2nd grade math lesson plan Assignment Example | Topics and Well Written Essays - 1000 words

2nd grade math lesson plan - Assignment Example The analyzed issues involve; goals, constraints and relationships (Walle, 2013). The analysis aims at planning the solution pathway, instead of only directly illustrating the answer. The mathematically proficient learners adequately understand the correspondences involving equations, tables, graphs, trends. The key learning objective for the mathematics lesson is; to enhance the proficiency in addition and subtraction. The students will apply their understanding of addition and subtraction to improve calculation fluency within 100. One example of this is 20+40=60; another example is 50-10=40. The students are also expected to analyze problems within 1000, by applying addition and subtraction models. The academic language involves grammar, examples and discussions. The grammar aspects give the learners adequate understanding of the mathematical signs (Johannes, 2013). The = sign illustrates that two value sets are equal. For instance 4+7=11, illustrates that the sum of 4 and 7 totals to 11. The sign > illustrates that one number is greater than another number of set of numbers. For example, 20-5>10 denotes that the difference between 20 and 5 is greater than the 10 value. The learning target and also environment is student friendly. The discussion sessions enables the students to analyze the path to answers, in line with the instructions of the teacher. The learners are also greatly encouraged to ask questions, especially in areas that are confusing. This enhances understanding, as the teacher is then the opportunity to further elaborate on the pathways to reaching the solution. Formative assessment is applied during the lesson. The teacher assesses students understanding through mostly applying questions. The students are given questions, and then through class discussions the pathways to the solutions are discussed (Alphonso, 2013). Another aspect of evaluation entails given quizzes during the course of

International Ductile Iron Pipes Co. Ltd (INDIPCO) Essay

International Ductile Iron Pipes Co. Ltd (INDIPCO) - Essay Example Ltd (INDIPCO) is an associate member of FAL Group of Companies. The group specializes in the manufacture of large ductile iron pipes with diameters ranging from 100mm to 2200mm. The company is located within the Royal Commission of Yanbua and Jubail in Jubail industrial city, covering an area of about 155,000m2. The company has an estimated production of about 200,000 tons of pipes annually. The company has its main customers within the Kingdom, in Europe and the MENA region. All INDIPCO processes are highly developed with the most current state of the art technologies, with its main equipment mainly sourced from Germany, China, USA and other leading technological states. All the equipment is installed and tested for a period of time under the supervision of experts from the above counties, to ensure the machine performs optimally with little hiccups in its systems. Generally, any experts involved in the maintenance and installation processes are highly conversant with ductile iron p ipes plants, to ensure quality and high standards are maintained within the company. The pipes manufactured and exported by INDIPCO are mainly used for water, firefighting, sewerage, effluents slurries, industrial water, and other fluids, meaning the company has a wide variety of pipes that target different clients in different segments. 1.2 Current main Projects The company undertakes massive water transmission projects portraying its expertise and skills in pipe manufacture and water and fluid transmission. An example of such an large scale projects still ongoing are a water transmission system covering an approximately 74,000 linear meters of pipes from Hali, Qanona, AL-Laitha and Yebh dams to AL Shoiba, which covers the phase one of the project. Another project is installation of suction lines for reservoirs in AL Madina covering a length of 134.2 km (INDIPCO, 2012). The company has therefore carved its reputation from handling mega projects in fluid transmission and manufacture of different grades of pipes to transmit different fluids both corrosive and non-corrosive. 2.0 Plant operation Process Fig. 1Pipe Manufacturing process The chart above summarizes the entire plant operation process in iron ductile pipe manufacturing to storage of finished pipes. 2.1 Mold Preparation and Maintenance. Mold making requires machines for mold welding, gridding and peening, and a lathe machine. Molds are used over and over till they wear out and fail to produce the required dimensional accuracy. After each, shift, the mold has to be replaced and maintained. The internal surface of the mold has to be ground using a sand wheel to remove any rust. The mold is then dotted with peening head to increase its crack resistance, and to improve its adhesion properties. All cracks on the internal surface of a mold have to be removed through turning, after which the turned area is welded and excess metal turned again to maintain the required dimensional controls. Grinding and peening ensure the mold finally has a smooth surface and is free from any cracks that may impair its usability. 2.2 Molten iron Preparation Molten iron, scrap steel, alloy and any rejected pipes are melted at this stage. The melting equipment is a two and three

The Social Contract Theory Research Paper Example | Topics and Well Written Essays - 750 words

The Social Contract Theory - Research Paper Example Locke theory of social contract challenged some conventional forms of government like churches and monarchs because they give little importance and power to the individuals. He proposes his major views about the social contract theory and political system in his writing Two Treatises on Government. In these writings he explained are detail about his views about the liberty and power of the individuals within the state. He believes that the State of Nature is a perfect state because it gives due liberty to the people for their actions and decision. At the same time, it also gives power to the state regarding dealing with the people and their actions that are not in the overall good of the people (Barker, 1980). The social contract theory is believed to be one of the foundation stone of the American political system and it is widely believed that the main features of the US Bill of rights, criminal justice system are also highly influenced from the social contract theory. As explained by the social contract theory, the US bill of right also attempts to create a balance between freedom, rights, and obligations to direct the actions of the individuals towards the overall good of the society. The theory presented by Locke also clarify that all the people are equal and they have equal freedom and rights in the society without any discrimination and biases. Since the law of nature is the base of all the morality, the people are also supposed to follow the principles of morality within their actions and political decisions.... When they realize that the government is not fulfilling the desired role they also have the power to abolish the government that do not work for their benefits (Leonard, 1988). Locke theory of social contract challenged some conventional forms of government like churches and monarchs because they give little importance and power to the individuals. He proposes his major views about the social contract theory and political system in his writing Two Treatises on Government. In these writings he explained are detail about his views about the liberty and power of the individuals within the state. He believes that the State of Nature is perfect state because it gives due liberty to the people for their actions and decision. At the same time, it also gives power to the state regarding dealing with the people and their actions that are not in overall good of the people (Barker, 1980). The social contract theory is believed to be one of the foundation stone of the American political system a nd it is widely believed that the main features of the US Bill of rights, criminal justice system are also highly influenced from the social contract theory. As explained by the social contract theory, the US bill of right also attempts to create balance between freedom, rights and obligations to direct the actions of the individuals towards the overall good of the society. The theory presented by Locke also clarify that all the people are equal and they have equal freedom and rights in the society without any discrimination and biasness. Since the law of nature is the base of all the morality, the people are also supposed to follow the principles of

Ester Synthesis Lab Report Example | Topics and Well Written Essays - 750 words

Ester Synthesis - Lab Report Example Esters are also present in the animal fats and in most of the biological molecules and compounds. The process known for the production of an ester is called Esterification. It can either be formed in organic acids or in inorganic acids. In the organic acids of these esters, the liquids usually have no color, are impartial and have a pleasing smell (Clayden, Greeves, & Warren, 2012). The esters are usually prepared in large amounts for the purpose of saleable use. They are commercially used in perfumes, flavoring and as artificial fruits. Esterification has great importance and tends to perform a number of processes. The main importance of Esterification is to imitate acids such as the carboxylic acids and some groups of compounds or molecules that are considered to be functional. The process involved with Esterification is that of condensing. Example is the carboxyl acids and the hydroxyl alcohol as seen in the experiment. The process condenses these acids and eliminates water. This process is slow and temperatures used are at moderate Celsius. In most of the chemical industries throughout the world, the process of Esterification is used in various fields to perform different set of purposes. One of the purposes is seen in the removers of the nail polishing. The solvent that is used is called ethyl acetate. The amyl nitrite is used for the purpose of asthma treatments. ... There was the use of a reflux condenser and a conical vial container. In the conical vial container, about an ML of alcohol is kept inside the container. A spin vane which is found inside the conical vial is filled with acetic acid of about 1.5 ml. in the same container; about four drops of sulphuric acid were added. The sulphuric acid is concentrated. The equipment that was used was recapped. Inside the tube that was used, dryrite was used. Cotton was also used to make sure that the dryrite was dry and smooth for the experiment. The tube was later fused together with the condenser in a position that the conical vial is set to sit in the sand bath. In the sand bath, a thermometer is used with the view of measuring the temperature of the experiment. To prevent heat retention while the thermometer is in use, an aluminum foil is used as a cover. The reflux condenser is then set in the position of the tap to allow for the movement of water from the condenser. After the flow, the tap is s witched on to allow for the smooth running of water in the experiment. When the temperature inside the sand bath reached 170 degrees Celsius, the process of condensation began to take its roots. While condensation was happening, the temperature was maintained for about 60 minutes. After an hour of refluxing, the condenser, the heat were turned off and the contents inside removed. They were then allowed to cool (Guardia & Garrigues, 2012)Â   The mechanism of the reaction is based on the formation of ethyl ethanoate. In the presence of sulphuric acid, the ethanol reacts with ethanoic acid. The process is considered to be slow and reversible. To prevent for a reverse reaction, the ester is passed through the process of distillation. The steps in the mechanism reaction links with the

Benihana of Tokyo Case Study Example | Topics and Well Written Essays - 500 words

Benihana of Tokyo - Case Study Example However, a market research done by Rocky, the president of this hotel, pointed otherwise. Through this research, Rocky realized that many Americans do not trust meals that are prepared in enclosures that are not visible for the customer. Therefore, he ensured that the meals, especially the streak were prepared from a close proximity to the dining table so that customers would be in a position to watch as their meals are being prepared. This boosted the trust of the customers towards the firm. Unlike other typical restaurants which have 30% of their total space as back of the house, this restaurant has only 22% of the total space left as back of the house (Warner 34). This has increased the space available for the restaurant. Another factor that distinguished this restaurant from others within this locality was the fact that its chefs were all from the parent country, Japan. All of them were young unmarried individuals with high standards of training in hospitality industry. The mannerism of the restaurant, though American in all aspects, had a touch of the Japanese culture, a fact that made it stand out as uniquely cultural. Simply put, the operation of this restaurant is positively unique. The design choices of this restaurant have positive contributions to the general operative efficiencies. The decision to have the cooking area located close to the dining hall is not only meant to please the customers as they watch their meals being prepared, but it also enhances the efficiency. The cooking area is very close to the customers and therefore the process of serving is easier. As the president of this restaurant admits, this has enabled the management to cut down on the operative cost because it would require a relatively lesser labor as compared to a conventional kitchen location in typical hotels (Page 76). The decision to reduce the back space of the hotel has also improved efficiency of

Analysis and discussion of non-markt and market behaviours, economic Term Paper

Analysis and discussion of non-markt and market behaviours, economic analysis of behaviour - Term Paper Example Its impact on RBC and various strategies adopted by the company because of those economic impacts on the organization has also been discussed in this study. The role of cooperative and political behaviors in relation with the market based behaviors of RBS has been studied. Different strategies and policies that have been employed by RBC or are planning to employ have also been included in this study. Table of Contents Table of Contents 3 Canadian Economy – An Overview 5 Financial Sector in Canada – An Overview 6 Royal Bank of Canada 7 Stakeholders of RBC 8 Clients 8 Employees 9 Shareholders or Investors 9 SRI Community 10 Suppliers 10 Governments 10 Environmental NGOs 10 Economic and Regulatory Environment of RBC 11 Canada 11 United States 11 Europe 12 Financial Markets 13 Regulatory Environment 13 Economic Impact 14 Corporate Strategies by RBC 15 Corporate Governance 15 Risk Management 17 Policies and Procedures 17 Mutual Funds and Governance 18 References 19 Canadian Economy – An Overview The economic system of Canada is very much similar to that of United States of America. The industrial society of Canada is high tech in nature and is quite affluent in its resources. The standard of living of the people is quite high. There has been a significant growth in various industrial sectors of Canada like mining, manufacturing, services sector, etc. after the end of World War II in the year 1945. It has resulted in the transformation of the Canadian economy which was rural in nature into an urban and industrial economy. United States serves as the main trading partner of Canada. There have been various trade agreements between these two countries recently like the North American Free Trade Agreement (NAFTA) and Canada-US Free Trade Agreement (FTA). This has helped in the development of economic integration and trade between the two countries to a considerable amount. Three-fourths of the exports generated from Canada are accounted through a sub stantial amount of surplus in trade with US. Canada is amongst one of the largest supplier of oil, gas, electrical power and other energy sources for United States. Canada managed to have a significant growth in its economy during the period of 1993 to 2007 because of its varied natural resources, modernized plants and labor forces which are highly skilled in nature. At the end of the year 2008, Global Financial Crisis (GFC) had an adverse effect on the Canadian economy and it went into economic recession. In 2009, the country experienced fiscal deficit for the first time in 12 years time. However the major banks in Canada have managed to recover for the ill effects of recession because of its tradition of having strong capitalization and lending practices which are highly conservative in nature. There has been a marginal growth of Canadian economy in the years 2010-2011. By 2005 it is supposed to be able to balance its budget. The petroleum sector of the country is growing at a rap id pace because of the discovery of many new natural oil reserves in Canada. Canada is ranked in the third position in the world with regards to the volume of oil reserves present in the country (CIA, 2012). Financial Sector in Canada – An Overview The financial services sector of Canadian economy consists of banks, loan companies, trusts, insurance companies, credit unions, securities dealers, companies of mutual funds, leasing companies, insurance agents, financial advisors, different types

Hulu Alliances Essay Example for Free

Hulu Alliances Essay 1.Describe the alliance partners. Characterize the market type as slow, fast, or standard cycle. The market type is a fast cycle market characterized by firms participating in number of networks for the purpose of production and distribution. Competitive advantages aren’t sustainable in fast cycle markets. Firms competing in fast cycle markets recognize the importance of speed, to get the product or service out there first. 2. Characterize the type of strategic alliance Hulu has become. Hulu has become a dynamic alliance. The same type as most firms in the information technology industry. Another example is the movie industry, an industry in which firms participate in a number of networks for the purpose of producing and distributing movies. In dynamic alliance networks, partners typically explore new ideas and possibilities with the potential to lead to product innovations, and entries to new markets. 3. In what type of market is Hulu competing? Hulu is competing in the streaming media market. It has a tough competitor which is Netflix. Unfortunately for Hulu, Netflix has been around a lot longer and has had plenty of time to build its partner base. The other problem for Hulu is its parent companies do not take Hulu seriously. Instead of giving programming to Hulu the networks lease the programs to Hulu’s competitor Netflix. 4. Why did this alliance form? List some competitive pressures that made this alliance a necessity for its partners. 5. What does the future hold for this alliance?

Humanistic Theory According To Abraham Maslow Education Essay

Humanistic Theory According To Abraham Maslow Education Essay This is the psychological perspective popularized by Carl Rogers and Abraham Maslow that emphasizes the human capacity for choice and growth. The overriding assumption is that humans have free will and are not simply fated to behave in specific ways or are zombies blindly reacting to their environment. The humanists stated that the subject matter or psychology is the human subjective experience of the world how human experience things, why they experience things, etc. Humanistic psychologists look at human behavior not only through the eyes of the observer, but through the eyes of the person doing the behaving. Humanistic psychologists believe that an individuals behavior is connected to his inner feelings and self-image. Unlike the behaviorists, humanistic psychologists believe that humans are not solely the product of their environment. Rather humanistic psychologists study human meanings, understandings, and experiences involved in growing, teaching and learning. They emphasize characteristics that are shared by all human beings such as love, grief, caring and self worth. Humanistic psychologists study how people are influenced by their self-perceptions and the person meanings attached to their experiences. Humanistic psychologists are not primarily concerned with instinctual drives, responses to external stimuli, or past experiences. Rather, they consider conscious choices, responses to internal needs, and current circumstances to be important in shaping human behavior. Humanistic theory is based upon the idea that everyone has the potential to make a contribution to society and be a good and likeable person if their needs are fulfilled. Abraham Maslow and Carl Rogers led the humanistic theory movement and it was Maslow who developed the pyramid of needs. Maslow believed that fulfilling the needs in the correct order would allow individuals to become self actualised, fully able persons. So only after the basic physiological needs such as food, shelter, warmth are met can individuals move on to the next stages; the need to feel secure, to be loved and accepted etc. Maslow developed his theory not by studying mentally ill patients, which is where much psychological knowledge had derived from up to that point, but by studying healthy, productive, creative individuals lives and careers. He concluded that there were common characteristics which were shared by successful individuals including self acceptance, openness and respect for other individuals. Carl Rogers felt that, in addition to Maslows hierarchical needs, in order for a person to develop fully that they needed to be in an environment which would provide them with genuineness, acceptance and empathy and that without such a nourishing environment healthy personalities and relationships would be unable to flourish. Humanistic theory is basically about the development of the individual. It was very popular in the 1970s but seems to be slightly out of favour today as Western nations have generally moved slightly towards the political right and there is more emphasis on conforming and contributing to, a slightly more conservative society. Of course, whilst humanistic theory does have a very strong focus on the individual, it is based upon the belief that well developed, successful individuals are best placed to make a positive contribution to society. Humanistic theory suggests that the achievement of happiness is frequently dependent upon achieving, or giving yourself the licence to, investigate and pursue your own deepest interests and desires. Humanistic Theory according to Abraham Maslow Abraham Maslow has been considered the Father of Humanistic Psychology. Maslows theory is based on the notion that experience is the primary phenomenon in the study of human learning and behavior. He placed emphasis on choice, creativity, values, self-realization, all distinctively human qualities, and believed that meaningfulness and subjectivity were more important than objectivity. For Maslow, development of human potential, dignity and worth are ultimate concerns. Maslow rejected behaviorist views and Freuds theories on the basis of their reductionistic approaches. He felt Freuds view of human nature was negative, and he valued goodness, nobility and reason. Also, Freud concentrated on the mentally ill, and Maslow was interested in healthy human psychology. Maslow and his colleagues came to refer to their movement as third force psychology, the first two being psychoanalysis and behaviorism. The third force is based on philosophies of existentialism and humanism. He is famous for proposing that human motivation is based on a hierarchy of needs. The lowest level of needs are physiological and survival needs such as hunger and thirst. Further levels include belonging and love, self-esteem, and self-actualization. From Maslows perspective, the drive to learn is intrinsic. The purpose of learning is to bring about self-actualization, and the goals of educators should include this process. Learning contributes to psychological health. Maslow proposed other goals of learning, including discovery of ones vocation or destiny; knowledge of values; realization of life as precious, acquisition of peak experiences, sense of accomplishment, satisfaction of psychological needs, awareness of beauty and wonder in life, impulse control, developing choice, and grappling with the critical existential problems of life. Maslows theory of learning highlighted the differences between experiential knowledge and spectator knowledge. He regarded spectator, or scientific, knowledge to be inferior to experiential. Properties of experiential learning include: immersion in the experience without awareness of the flow of time momentarily not being self-conscious transcending time, place, history, and society by being beyond and unaffected by them merging with that which is being experienced being innocently receptive, as a child, uncritical suspending temporarily evaluation of the experience in terms of its importance or unimportance lack of inhibition, subsiding of selfishness, fear, defensiveness experience unfolds naturally without striving or effort suspending criticism, validation, and evaluation of the experience trusting experience by passively letting it happen; letting go of preconceived notions disengaging from logical, analytical, and rational activities Maslows Hierarchy of Needs Physiological Needs They consist of needs for oxygen, food, water, and a relatively constant body temperature. They are the strongest needs because if a person were deprived of all needs, the physiological ones would come first in the persons search for satisfaction. We need these for basic survival. Maslows theory said that you need to satisfy first the basic needs like Physiological needs and Safety needs, to get motivation to truly attain the higher-level needs like social needs and esteem. Safety Needs When all physiological needs are satisfied and no longer dominating our thoughts and behaviors, we progress to safety needs. A persons attention turns to safety and security for himself/ herself to be free from the threat of physical and emotional harm. Such needs might be fulfilled by: Living in a safe area Medical insurance Job security Financial reserves These include the need for security. We often have little awareness of these, except in times of emergency disorganization in social structure (war time, terrorist acts, domestic violence, natural disasters). Maslows hierarchy said that, if a person feels that he or she is in harms way, higher needs would not be attained that quickly. Belongingness Love needs When a person has attained the lower level like Physiological and Safety needs, higher level needs become important, the first of which are social needs. Social needs are those related to interaction with other people like: Need for friends Need for belonging Need to give and receive love When safety and physiological needs are met, we desire, to be loved by others and to belong. Maslow states that people seek to overcome feelings of loneliness alienation. This involves both giving receiving love, affection the sense of belonging (family, friends, social groups). Esteem Needs After the first 3 classes of needs are met, the needs for esteem can become dominant. These involve needs for both self-esteem for the esteem a person gets from others. Esteem needs may be classified as internal or external. Self respect and achievement are some examples of Internal esteem needs. Social status and recognition are some examples of External esteem needs. Some esteem needs are: Self-respect Achievement Attention Recognition Reputation Humans have a need for a stable, firmly based, high level of self-respect, respect from others. When these needs are satisfied, the person feels self-confident valuable as a person in the world. When these needs are frustrated, the person feels inferior, weak, helpless worthless. Need for Self-Actualization When all of the foregoing needs are satisfied, then only then are the needs for self-actualization activated. The last necessity is the Self Actualization or Fulfillment Needs. This includes purposed, personal growth, and the full realization of ones potentials. This is the point where people start becoming fully functional, acting purely on their own volition, and having a healthy personality. Maslow describes self-actualization as a persons need to be do that which the person was born to do. A musician must make music, an artist must paint, and a poet must write. These needs make themselves felt in signs of restlessness (person feels edgy, tense, lacking something, restless.) The person must be true to his or her own nature, be what you are meant to be. Maslow believed that very few people reach the state of self-actualization. Although we all have the need to move toward the goal of reaching our full potential, other needs may get in the way. Misconceptions about Maslows Hierarchy of Needs Maslow himself agreed that his 5-level need hierarchy oversimplifies the relationship between needs behavior. The order of needs makes sense for most of us, though there may be some notable exceptions (e.g., some people need to satisfy their needs for self-esteem respect before they can enter a love relationship). We may so desire fulfilling a need that we sacrifice others below it. For example, a person with a passion for acting might sacrifice his or her hunger, which is one of physiological needs, to pursue a career in acting even though the payment is barely enough and struggling to live while trying to make a name for themselves in the business. Maslow was interested in studying people who are psychologically healthy. These were people who had become self-actualized. He interviewed these people to see how they were able to satisfy all of the needs on the hierarchy. He conducted what he called a holistic analysis in which he sought general impressions from his efforts to understand these people in depth. What are Self-Actualized People Like? They tend to accept themselves for what they are. They freely admit their weaknesses, but do make attempts to improve. They dont worry excessively over the mistakes they have made, but instead focus on improving. They respect feel good about themselves. However, this self love is healthy not narcissistic. They are less restricted by cultural norms than the average person. They feel free to express their desires, even if contrary to the popular view. These people have frequent peak experiences, in which time place are transcended, anxieties are lost, a unity of self with the universe is obtained (birth of a child, marriage, deciding to go to school). Humanistic Theory according to Carl Rogers Carl Rogers was a central figure in the humanistic movement of personality psychology. He lived from 1902 till 1987. In the span of his life, he was an instrumental figure in the understanding of the individual as a central point of the study of human potential. He believed that within each individual lies an innate desire and motivation to learn in order to progress to a higher level of achievement and self-development. Both Abraham Maslow and Carl Rogers work became popularly known in the mid-1980s as the human potential movement. This categorization of their work became the ground where psychologists used their conceptual framework to study the impact on ones personality as well as in the field of education, among others. One of his famous quotes epitomized his conceptual framework, The only person who is educated is the one who has learned how to learn and change. This quotation reflected his theoretical conception that people must be able to create a learning curve that will enable them to change towards a new chapter in their self-development. According to Rogers (1951), people can be tuned to learn to unlock themselves from an environment that constricts their potential because of preconceived notions of how they should be. Rogers believed that people who are restricted by their perception of the environment in which they exist in have a debilitating effect on how they may view their potential. However, if an individual is able to overcome the faulty perception(s) of the environment, and learn to acknowledge the potential to grow, then the individual may initiate steps as well as processes towards this end. Rogers strongly advocated that a growing individual is on where he or she is aware of a progress of ongoing internal change, and an acceptance of oneself. Rogers further emphasized that individuals will inevitably experience positive development if they are exposed to supportive environmental condition. By his understanding of supportive environmental condition, Rogers believed that social factors contribute to positive development. Rogers (1982), quoted by Pfaffenberger. A, 2007, p 508, emphatically stated that in his opinion, all humans will display compassion and cooperation if they are provided with the appropriate environmental supports. Therefore, Rogers was of the view that learning in a supportive environmental condition was crucial to the development of oneself. In a much later publication, Rogers (1982) also placed emphasis on growth-enhancing relationships that facilitate inner awareness and congruence which allowed motivation of effort towards a certain objective. Rogers postulated that relationships that provide for an awareness of oneself in differing situations can lead to personal growth. For example, if a child learns that he or she is nurtured in a caring family and with acceptance (relationship factor), he or she is more adapted to see situational variables (such as studies, or skill based acquisition) as motivation towards achieving objectives. However, it is notable that this presumption of Rogers may be faulty because it is argued that situational variables can also work to the detriment of the individual. In contrast, Abraham Maslow (1968) explicitly acknowledged that difficult circumstances can also be growth-enhancing. Much research had been conducted to investigate how growth-enhancing relationships and situational variables may trigger different affect. One of the more definitive studies was conducted by L. King (2001), (quoted by Pfaffenberger. A, 2007, p 510). In this study, King investigated the influence of challenging and limiting life events on personality development as measured by Loevingers (1976) SCT Sentence Completion Test. The study concluded that cognitive abilities and personality structures interact with life circumstances, and that the nature of this interaction is relevant to whether growth occurs (p, 511). This study also supports Rollo Mays (1958) theory of existential therapy, where clients are taught to constructively work with their limitations and to create freedom so that they can choose values, meanings, and their levels of commitment. Theoretical orientations of Rogers humanistic concept: The humanistic orientation of Rogers theory can be essentially encapsulated using two (2) theories. The two (2) theories are the person-centred personality theory and the self-determination theory. Person-centred theory For almost fifty (50) years since his earlier publication of A Theory of Therapy, Personality and Interpersonal Relationships, developed under the Client-centred Framework, Rogers (1959), the person-centred movement and client-centred approach towards counselling and psycho-therapy are also generalized to other fields of knowledge. The crux of the person-centred personality theory is the assumption that human beings have an inherent tendency towards growth, development, and optimal functioning. According to Rogers (1959), quoted by Patterson and Joseph, 2007, p 120, the person-centred approach offers a dynamic, process-focused account of personality development and functioning,à ¢Ã¢â€š ¬Ã‚ ¦ What this means is that, every human is born with an innate motivational drive, known as the actualizing tendency. Actualizing tendency is defined by Rogers (1959) as, the inherent tendency of the organism to develop all of its capacities in ways which serve to maintain or enhance the organismà ¢Ã¢â€š ¬Ã‚ ¦development towards autonomy and away from heteronomy, or control by external forces. (p 196) (Quoted by Patterson and Joseph, 2007, p 120) Every individual possesses some capacity that allows him or her to realize the inherent potential within. One of the key implications of Rogers actualizing tendency lies in how individuals undertake to bring out the potential. According to Rogers, the impact of the environmental conditions is a determining factor. Under favourable social-environmental conditions, Rogers proposed that the individuals self-concept actualizes in accordance with his or her organismic valuing process (OVP). The OVP refers to the evaluation of experiences in a manner consistent with ones intrinsic needs: Rogers summed it by declaring that, the human infant is seen as having an inherent motivational system and a regulatory system (the valuing process) which by its feedback keeps the organism on the beam of satisfying his motivational needs. (Rogers, 1959, p 222). Even from young, every individual is keen to fulfil some of his or her intrinsic needs; those that are not dependent on externalities or due to any prior learning. An example is how children recognize the importance of exploration whilst learning and/or playing. In the process, children discover more about themselves, about the environment, about others and about life in general. As children learn to correlate these experiences into their organization of self-concept, they begin to instil a sense of their OVP learning to evaluate the experiences based on their intrinsic needs. The concept of OVP is important to the central theme of Rogers theoretical framework. Important to Rogers understanding is his (1957) terminology of a fully functioning person an ideal of autonomous psychological functioning that occurs when self-actualization is organismically congruent. This concept is similar to Maslow (1970) and presupposes that individuals must firstly satisfy their most fundamental needs. In his later works, Rogers (1963 and 1964) proposed that the attitudes and behaviours of more fully functioning individuals are consistent with certain internally generated value directions. The value directions include moving toward increasingly socialized goals, where sensitivity to others and acceptance of others is positively valued and where deep relationships are positively valued, and moving in the direction of greater openness to experience, where the person comes to value an openness to all of his or her inner and outer experience ( Rogers, 1964, p 166). Rogers acknowledged that conditions or the social-environmental factors are not always ideal for the emergence of a fully functioning person. Situations like this give rise to a state of incongruence. There is a state of tension and internal confusion. When an unfavourable social environment is present, the actualizing tendency is thwarted, Rogers (1959). The actualizing tendency is compromised by the conditions of worth. Conditions of worth are conceptualized as the values that are introjected by the individual from his or her social interactions and that stem from the developing infants need for positive regard from significant others in his or her social environment. In this respect, if an infant receives positive regard that is conditional, then he or she learns to evaluate experiences according to whether or not they satisfy the externally imposed conditions. As the child develops, the conditions of worth are introjected, meaning that they act as an internalized social order and replacing organismic valuing as the principle governing the individuals attitudes and behaviour. Self-Determination Theory This is a contemporary organismic theory formulated by Deci, E.L and Ryan, R. M, (1985, 1991, 2000) that focused on motivation and personality functioning that emphasizes the central rule of the individuals inner resources for personality development and behavioural self-regulation. This theory is similar to the person-centred theory in that self-determination theory views the individual as an active growth-oriented organism, attempting to actualize his or her potentialities within the environment in which he or she functions. A summary of the self-determination theory carries the following elements: Human beings are inherently proactive; have potential to act on and master both the inner forces and the external, Human beings, as self-organizing systems, have an inherent tendency toward growth, development, and integrated functioning, For people to actualize their inherent nature and potentials, people require nutrients from the social environment. Adapted from Deci and Vansteenkiste, 2004, pp 23-24, (quoted by Patterson and Joseph, 2007, p 124) In self-determination theory, one of the major sources of motivation and/or OVP is the recognition whether the behaviour is intrinsically or extrinsically motivated. Intrinsic motivation/regulation is equivalent to acting in accordance with OVP. At the same time, there are three (3) subcategories of extrinsic motivation that may account for extrinsic regulations. Perceived locus of causality/ Locus of evaluation describe the individuals perception as to whether the motivation is located internally or externally = person-centred construct of locus of evaluation (Rogers, 1959), Basic needs/ Necessary and Sufficient conditions need for competence, relatedness, and autonomy; essential for facilitating psychological growth and integration, social development, and personal well-being. Competence refers to our need to control outcomes, and to be efficacious in our environment, autonomy refers to the individuals attempts to be a self-determining agent of his or her own attitudes and behaviour, while relatedness describes the urge to be in relationship with others, caring for others, and being cared for by others. Self-determination theory hypothesized that, for the individual to experience an ongoing sense of integrity and well-being, each of these three basic needs must be met throughout the life-span. This hypothesis supports the contention that certain, social-environmental conditions nurture self-regulation based on organismic valuing and lead to a process of growth and change in the direction of healthy functioning and psychological well-being. Contingent Self-Esteem/Conditional Self-Regard refers to the influence of people viewed as significant others (Deci Ryan, 1995; Ryan Brown, 2003). This is similar to the person-centred view of conditional self-regard. There exists a great amount of similarities between the person-centred and the self-determination theory. Both theories postulate that the path to psychological well-being involves following an innate guidance mechanism. This understanding is important to the field of learning because each individual has a different subset of characteristics that may promote and/or hinder learning. In this respect, knowing what triggers effective learning, providing conducive environment, taking into account an individuals OVP, social factors, as well as structuring the curriculum are necessary to enhance the optimal level of learning. Humanistic theory proposed understanding humans as a state of being, a dynamic and ever-changing situation where each individual is seen as always striving to fulfil the potential within. APPLICATION IN EDUCATION In the field of education, humanistic theory grants educators important conceptual understanding about the role of learners. From Maslow and Rogers, educators have a better insight into the elements of learners style and dimensions of absorption of knowledge and utilization of skills and abilities. In his paper, Humanistic Self-Instruction, the author, R. Craig Hogan (1978) suggested that instructors/educators should demonstrate their appreciation and value of the individual learners by viewing them as objects that have unique and specific needs. The negative implications of treating the learners as empty jars or blank slates is that many instructors/educators feel that learners are passive receivers only; filling the learners as the instructors/educators wish. This negative implications are serious to warrant attention as instructors/educators may force learners to be receptive and have no obligation whatsoever to consider his or her individuality and autonomy in learning. According to Chris Argyris, in his book, Intervention Theory and Method: A Behavioural Science View, 1970, pp 15-16, we see them (learners) and they see themselves as autonomous, responsible individuals committed to the direction the intervention is taking, making free choices based on sufficient valid information about the means and ends. It is a common error that most instructors/educators as well as educational institutions assume that learners need to be instructed as to their learning. This assumption works on the premise that effective learning must follow certain syllabus, instructional method(s) and assessment grading. The education system in most countries is mostly rigid; built along the tried and tested formula of the existing structure of instructed teaching. In cases such as these, the classroom may contain students of varying levels of interest, self-management skill, independence versus dependent minded, industrious versus sluggard and bright as well as lesser bright ones. The methodology of teaching would be uniform across all All are fed the same the same fare at the same rate in the same way. The classroom atmosphere suppresses individuality, autonomy, and freedom by stifling students initiative to manage their own learning at every level of responsibility. Self-directed learning is minimized (Hogan, 1978, pp 262-263) Combination of group contingencies and cooperative learning in adopting humanistic principles The conceptual understanding of group contingencies is that it is primarily derived from behavioural learning theory (Bandura, 1969). The theory behind group contingencies is that a group is rewarded if it collectively meets some standard; and the members of the group apply social sanctions to one another to encourage group members to do what is necessary to ensure that the group will be successful (Slavin 1987). Group contingencies are also workable if the reward/sanction is used in tangent to the efforts of individual member of the group. This creates a situation where each individual makes him or herself liable and responsible for the success of the group. In this, the humanist tendencies are activated in each of the individual. Cooperative learning refers to a set of instructional methods in which students are encouraged or required to work together on academic tasks. Cooperative learning methods may be as simple as having students sit together to discuss or help one another with classroom tasks. Rewards may be offered; as in group contingencies but are not essential (Slavin, 1987, p 31). An aspect of cooperative learning that is vital is the element of peer interaction. The quality of the peer interaction determines the extent of the learning and the success of the completion of tasks. The effectiveness of cooperative learning is best seen in two (2) studies (Hulten DeVries, 1976; Slavin, 1980) which found that providing recognition to student teams based on the sum of their individual learning increased student achievement even if students were not permitted to interact in class. In the same vein, a German study, (Huber, Bogatzki, Winter, 1982) found that providing students an opportunity to study together did not increase their achievement, but adding group rewards based on individual learning did lead to enhanced achievement. (Slavin, 1987, p 33) Therefore, the researches listed above clearly supports the position that cooperative reward structures, or group contingencies, based on individual learning of group members are necessary for the success of these methods in improving student achievement. Peer interaction is also found to be important to the success of cooperative strategies. [Webb, (1985), Peterson Janicki, (1979)] Students are motivated to engage in elaborated, cognitively involving explanations and discussions if the learning of their group mates is made important by the provision of group rewards based on individual learning performances (Slavin, 1983). One of the important findings of Slavins study has found positive effects of cooperative learning non race relations, attitudes, self-esteem and other non-academic outcomes (1983). Humanistic understanding of education is not specifically confined to the individual per se but rather emphasizes on how learners/students are able to gain the right concept of themselves and pursue towards growth. In this, cooperative learning has a major role if the outcomes point to similar outcomes. Humanistic theory and learning in Adult Education Humanistic application is most seen in adult learning. For most adults, the adage of more is caught than taught is true. According to a paper presentation by Jackson, Sanetta. George, Cooks, Alyce; Hackney, Darwyn; Stevens, Claude; and Zumwait, Dave, (2002), this adage refers to the informal and incidental learning that takes place on a daily basis and in most situations. In these situations, the learning revolves around human relationships. It is common knowledge that the psychological learning environment of adults and non-adults are significantly different. By virtue of adults ability to make decisions regarding their personal growth and development; especially in learning, humanistic theory provides for a deeper insight into understanding the psychological learning environment of adults. The psychological learning environment is defined as creating a climate in which both learners and teachers are able to engage in genuine exchange. (Jackson, et.al) For teachers, this means that learners need to feel a sense of welcome and at ease, attending to the fears and doubts that adult

A Five Forces Analysis Of Air Arabia Tourism Essay

A Five Forces Analysis Of Air Arabia Tourism Essay According to this model any business has 4 stages during its life cycle. These stages are: Introduction, Growth, Maturity, and Decline. In the introduction phase a company just starts offering its new product or services in the market. At this stage the company might the only one in the market or its services or products might be completely new. In the stage of growth the company has to make huge investments for the marketing and research and development of the product so that the product can grow competitive in the market. The stage of maturity the curve of the industry life cycle becomes flatter and the rate of growth slows down. There are very few firms in this stage where the business giant has a little competition from the new comers in the industry. At last the decline phase of the life cycle is nearly inevitable if there are no regular improvements are done in the product or service. In this phase the sales decline at a very pace. Every company, industry or business goes throu gh all these stages in their life cycle but there are very few companies which have seen the maturity phase. Air Arabia is one of those companies of the UAE which is in the stage of maturity. The company is considered to be in the stage of maturity as it fulfils all the requirements to be in the stage. Air Arabia is the largest aviation company that offers the lowest flying cost. The strategy of cost minimizing and branding by increasing the number of flights is to gain sustainable competitive advantage in the industry and competitive edge over the new entrant competitors. Being in the phase of maturity of the industry life cycle the company Air Arabia must stick to its low cost carrier services and focused on the current business model. Air Arabia has captured most of the business hubs of the Middle East and North Africa region which has a potential developing market and prospective growth for the aviation industry and LCCs. The business strategy of the company should not be only s triving for cutting down the operational cost to provide low price carrier but to provide service which is more scheduled, convenient, more destinations it covers, and performs in time. Analysis of the Air Arabia based on Michael Porters five Competitive Forces: Threat of New Entrants The entry of new company in the industry influences the competition scenario in the industry. The aviation industry has a high potential of profits so it may attract competitors in the market. These new entrants might be threat for the Air Arabia aviation company which is the leader in the LCCs. These threats might be in terms of better services, lower cost of product and services. Air Arabia is a well established, profitable and most successful company in the industry so it would be difficult for the new entry to sustain in the market. The barrier of entry in the industry is also very high because of the huge cost of establishing the business. The business needs millions of millions dollars to be invested to establish a company. The cost of an aircraft is around $ 2 billions and to compete with the Air Arabia the competitors has to run the airline at low cost and offering better customer services. Air Arabia has a brand name and customer loyalty in the business which gives it compet itive advantage over the new entrants in the industry. Bargaining Power of Suppliers Every industry and business needs raw material to manufacture their final product or service and this raw material is made available by the suppliers. These suppliers can influence the profit involved in the industry by varying the cost or quality of the raw material. Thus the relations with between the manufacturer and suppliers become important for the industry. The airline industry has very specific suppliers for the business. One is the aircraft manufacturing companies like Boeing and Airbus and fuel suppliers. Because of scarcity of the suppliers of aircrafts and limited production of units the suppliers can control the prices and bargaining power will be higher with them. The fuel suppliers also control the cost of the tickets of airlines. This force is a threat for the Air India as the suppliers has more power then the company. Bargaining Power of Buyers This force is stronger in the airline industry in the Middle East and North Africa region. The buyers have higher power of bargaining for low cost, and better services. The situation is because of the large number of options available to the passengers and the number of passengers travelling in the LCCs is very high which will affect the business on a very large scale. Because of the availability of several options of low cost airlines and the facility of internet booking of air tickets the customers have many flexible options available. So to weaken this force of buyers the company ha to maintain the quality of services and the cost of the services should be kept minimum in the industry. Otherwise this force will also act as a threat for the company. Threat of a Substitute Products or Services Substitutes for the airline industry are trains or driving cars but availability and feasibility of these substitutes varies from region to region. Cars and trains might be substitute for the regional and local flights but they cannot replace international low cost flights. So the power of this force also differs in regions like in Europe where travelling with trains is easier and cheaper the threat will be higher but in UAE where the train facility is not good and because of the hot and dry climate travelling with cars is also not possible flights are the best option as it is more convenient and time saving. So the power of force will be weak there and opportunities of business will be higher. Rivalry among existing firms In the aviation the competition level is very high between various airline companies. In the Middle East and North Africa region there are many international airlines in the industry. All these companies are attracting customers by providing best customer services, best aircrafts and lowest price in the industry. But the Air Arabia has been established in the region for the past many years and holding the position of leader in the LCC airlines. Business-Level Strategy The differentiation strategy requires the development and improvement in the quality of product or services. These products are offered to customers with better and unique characteristics which are completely different and advanced from the competitors. The uniqueness in the services will add a value to them and this value may be charged as a premium price of the service by the company. Air Arabia has been the leader f the LCCs for the past three years. Now the company can use is brand value to cover up the extra cost of the exclusive services by the customers. The unique attributes of the services provided by Air Arabia will be able to charge some extra dollars from the customers if the suppliers increase the cost of their products. The current business strategy of Air Arabia is cost focused; it provides services at the minimum cost possible in the industry and is leading the LCC industry for the past 3 years. The company should now add some value to its services. These value added services may be better customer service, rapid innovation and advanced technology. But if the company will practice this new business strategy along with its brand image then the threats and weaknesses can be overcome. To be successful with the differentiation strategy of business an organization might have certain strengths: Use of best and advanced scientific and technological concepts. Expert and competent work force for developing value added products or services. Sales team should be skilled enough to spread the advanced features and usability of the product. Brand image and reputation to improve quality and advancements. Value in the service and product can be created by implementing following steps in the business: Lowering Buyers Costs Improved quality will minimize the chances of problems in the services and thus the cost of buyer will also get reduced. Raising Buyers Performance The main objective of increasing the quality of services is to entertain the customers with better services and let them enjoy the service. Sustainability The uniqueness and reputation of the products will create barriers and high switching cost. Risks of Using a Differentiation Strategy Risks involved in using differentiation strategy in the airline industry are high. Competitors of Air Arabia can start imitating its business model or tastes and requirements of customers might change very frequently which might loose the value the service so the service will need changes accordingly. Functional-Level Strategies Internal analysis Business Model Mission, Vision, Values, and Goal Air Arabia is the leading firm in the field of low cost carriers with the mission of revolutionizing the air travel in the Middle East and North African region. The approach of the company will be novel and innovative which will offer services satisfying to the full value of money of customers. To achieve the mission of the company it will use low fare operations to grow the profitability of the organization. The teams of the Air Arabia will be highly motivated for customer satisfaction which will showcase the highest standards of operations and will manage the operational cost of the company. The vision of Air Arabia is To be one of the worlds leading Budget Airlines with respect to: Profitability and Margin Innovation Reputation Operational Excellence Air Arabia shows its loyalty to its passengers by offering them the minimum rates and best combination of rates and services which will attract them to travel with Air Arabia more frequently. The organization commits to its shareholders the highest and most secure return on their money. The company with its value Pay Less, Fly More offers safe, reliable and comfortable air travel throughout its network more often. The company always looks forward to meet the requirements and expectations of its valued customers by offering various value added services and offers. The company always invites the suggestions and feedbacks from the customers in order to improve its services and offerings. The journey with Air Arabia should be a wonderful experience is the main point of dedication of the company. Conclusion The Air Arabia must adopt generic business strategy of differentiation in addition to its current cost focused strategy. This mix of business strategies will gain competitive advantage over its competitors to the company. The better quality of services will make it the best company in the airline business. Air Arabias AcelAero was the multifunctional reservation system. It has offered and software solution enterprise: airline for better operational services. The company offers flights to more than 65 destinations around the world. Air Arabia understands the value of money of the customers and provides services that are compatible to the price customers have paid. All these are the uniqueness and advantages of the company in comparison to other airlines. Air Arabia will gain competitive advantages by focusing on other market segments. Like providing cargo services to Aramex, partnering with Dubai bank and Dubai Islamic Bank for the online payment facility, offering various gifts and v ouchers on the annual celebrations of the company. All these steps of the company are aimed to improve the brand name and corporate image of the company, regionally or internationally. These value added services of the company will help in increasing the number of customers and number of repeat customers who were once satisfied with the services of Air Arabia. The Air Arabia airlines company is in the maturity stage of the business life cycle so it will have to face strong competition with the competing airlines companies. To gain competitive edge over its competitors each company will be using offensive business strategies rather than defensive one to remain competitive in the market. The research and analysis of internal and external factors affecting the position of company in the airlines industry proposes following recommendations: The cost of operations of Air Arabia is increasing because of increasing fuel prices and giant investments in aircrafts and its services. The company must minimize the operational costs by improving operations in the business, particularly improvement in maintenance process, aircraft utilization, and effective scheduling of flights. Labor cost can also be reduced by using technology in various distribution processes. Although Air Arabia has threats of the high class airlines which provides high level of services to the passengers, the company is a leader in the low cost airlines. So cost of tickets can be increased up to a certain extent in order to improve the quality of services and add some value to those services. Air Arabia can remain competitive in the market because it is the leader of the LCCs and charges of other high class airlines are too much for a normal non business class customer. By extending the roots of the business in such a manner the company can grow its market s hare in the business class customers too. Air Arabia has routes in more than65 destination all over the world but as the UAE is a main attraction of global tourism so the routes of the airlines should be increased. The company should join some global alliances in order to widen the range of price and service offered by the airlines.

Free Scarlet Letter Essay: Is Hester Patterned after Anne Hutchinson? :: Scarlet Letter essays

Is The Scarlet Letter's Hester Patterned after Anne Hutchinson? Four Works Cited There are some things that could have happened to Hester Prynne in The Scarlet Letter if she had followed the footsteps of Anne Hutchinson. Anne Hutchinson believed differently from most Puritans in the 1640's. She held these beliefs with all her heart. People did not like her for that so they banished her. Hester Prynne commits adultery, but she handles it differently than Anne. She does not believe with all her heart that it was the right thing to do, so she is not punished as severely as Anne was. Hester begins by doing something against the authorities but she handles it differently than Anne did. In chapter one of The Scarlet Letter, Anne Hutchinson is considered a heroine because of her imprisonment. The chapter describes a rosebush that grew from where Anne had stepped into the prison. Rose bushes are usually associated with passion (beauty plus pain) or the church (as in Dante). Anne had a passion about her beliefs about the church and is a heroine. This rose bush grew in memory of her. Hester Prynne herself walks into this prison for almost the same reason as Anne Hutchinson. Hester had a passion symbolized by the rose also. She had a different kind of passion, though. It was not for her beliefs, but for a man of the church, Rev. Dimmesdale. This passion was in the church (the rose) but people in the church opposed this passion, just as they opposed Anne Hutchinson. The rose symbolizes what happened to both women. Right away Anne was considered a threat to authority because of her growing number of followers. People said her meetings were disorderly, but she said she was following God. Mostly because she was being more than a wife and mother and going above her place as a woman, the church banished her. The church leadership was getting upset because she had said that certain pastors were wrong and that people should live only under a "Covenant of Grace," not works, something which sounded like antinomianism. They figured that getting rid of her was the only answer. Hester had really done something wrong and deserved punishment according to the law. She had to wear a scarlet letter A. The way she handles the punishment is very different from Anne Hutchison.

My Antonia Essay: Antonia and Jim -- My Antonia Essays

Antonia and Jim of My Antonia  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚         In Willa Cather's My Antonia a special bond is formed, shattered, mended, and eventually secured between the main characters, Antonia Shimerda and Jim Burden. Jim and Antonia seem to be destined to affect each other's lives dramatically, from the beginning of the novel.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Starting at a young age, the main characters lives are intertwined. They form a special bond, which have both positive and negative affects on their relationship. At the time when Jim and Antonia are growing up, a rigid social structure exists in Nebraska. This social difference contributed to the creation and alteration of their friendship; in part, it is responsible for their behavior toward one another.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  The reader may discover a social distinction in the way the Shimerdas and the Burdens live. The Shimerdas are a family of immigrants who come to Nebraska with nothing but the hope of building a better life. They have no knowledge of this new world that they are about to enter, except the image of their neighbor's lives. In Black Hawk the Shimerdas are not even on the social scale. The Burdens, on the other hand, are clearly part of a higher social order. They have impressive possesions and are even considered very wealthy by their new Bohemian neighbors.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   However, despite the social order, Jim and Antonia, immediately become friends. Their friendship is sparked when Jim teaches Antonia how to read and speak English. This is one of the first times the reader sees a division in their educational and social status. It affects them positively by bringing them closer together.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As the novel progresses, the two young people remain fair... ... Randolph. "Review of My Antonia." Murphy's Critical Essays 145-147. Cather, Willa. The Norton Anthology of American Literature, 5th edition, Vol 2. New York:W.W. Norton & Company, Inc. 1998, Pgs 937-1070. Dyck, Reginald. "The Feminist Critique of Willa Cather's Fiction: A Review Essay." Women's Studies 22 (1993): 263-279. Ferguson, Mary Anne. "My Antonia in Women's Studies: Pioneer Women and Men-- The Myth and the Reality." Rosowski's Approaches to Teaching 95-100. Helmick, Evelyn. "The Mysteries of Antonia." Bloom's Willa Cather's . . . , 109-119. Rosowski, Susan J., ed. Approaches to Teaching Cather's My Antonia. New York: The Modern Language Association of America. 1989. Trilling, Lionel. "Willa Cather." Bloom's Modern Critical Views 7-15. Woodress, James. Willa Cather: Her Life and Art. Lincoln: University of Nebraska Press. 1970. My Antonia Essay: Antonia and Jim -- My Antonia Essays Antonia and Jim of My Antonia  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚         In Willa Cather's My Antonia a special bond is formed, shattered, mended, and eventually secured between the main characters, Antonia Shimerda and Jim Burden. Jim and Antonia seem to be destined to affect each other's lives dramatically, from the beginning of the novel.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Starting at a young age, the main characters lives are intertwined. They form a special bond, which have both positive and negative affects on their relationship. At the time when Jim and Antonia are growing up, a rigid social structure exists in Nebraska. This social difference contributed to the creation and alteration of their friendship; in part, it is responsible for their behavior toward one another.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  The reader may discover a social distinction in the way the Shimerdas and the Burdens live. The Shimerdas are a family of immigrants who come to Nebraska with nothing but the hope of building a better life. They have no knowledge of this new world that they are about to enter, except the image of their neighbor's lives. In Black Hawk the Shimerdas are not even on the social scale. The Burdens, on the other hand, are clearly part of a higher social order. They have impressive possesions and are even considered very wealthy by their new Bohemian neighbors.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   However, despite the social order, Jim and Antonia, immediately become friends. Their friendship is sparked when Jim teaches Antonia how to read and speak English. This is one of the first times the reader sees a division in their educational and social status. It affects them positively by bringing them closer together.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As the novel progresses, the two young people remain fair... ... Randolph. "Review of My Antonia." Murphy's Critical Essays 145-147. Cather, Willa. The Norton Anthology of American Literature, 5th edition, Vol 2. New York:W.W. Norton & Company, Inc. 1998, Pgs 937-1070. Dyck, Reginald. "The Feminist Critique of Willa Cather's Fiction: A Review Essay." Women's Studies 22 (1993): 263-279. Ferguson, Mary Anne. "My Antonia in Women's Studies: Pioneer Women and Men-- The Myth and the Reality." Rosowski's Approaches to Teaching 95-100. Helmick, Evelyn. "The Mysteries of Antonia." Bloom's Willa Cather's . . . , 109-119. Rosowski, Susan J., ed. Approaches to Teaching Cather's My Antonia. New York: The Modern Language Association of America. 1989. Trilling, Lionel. "Willa Cather." Bloom's Modern Critical Views 7-15. Woodress, James. Willa Cather: Her Life and Art. Lincoln: University of Nebraska Press. 1970.

Analyse the policies of the Japanese towards Essay

Analyse the policies of the Japanese towards the civilians in East and Southeast Asia between 1937 and 1945, including their implementation and impacts. Evaluate two sources in your answer. Identify components and the relationship between them; draw out and relate implications Hashimoto once said ‘Japan’s national structure is the highest principle of mankind. All the countries must form an organic unity, with Japan as brains, growing and developing as a living being under the supreme guidance of His Excellency the Emperor’ This quote best summarises the policy of the Japanese during this period of time. Japanese expansionist policies and how they were implemented and impacted upon civilians will be further explained throughout the essay. The two sources that will be evaluated are ‘Higher than Heaven’ by Rick Tanaka and Tony Barrel and Group Psychology of the Japanese in War Time, by Iritani. The official Japanese policy was to â€Å"ensure self preservation and self defence of the Empire and to create a new world order. † This was outlined in the Greater East Asia Co-Prosperity Sphere which aimed to create an Asian society with Japan being the leader. They wished to see the countries revolt against their colonial powers and hoped to fill the void left by the colonial power. However, when this did not happen the Japanese military leaders decided to impose their ideology by force. Japanese domination would only be possible if the other nations embraced and eventually assimilated into Japanese culture. Hence, most of Japanese policy was directed towards the assimilation of cultures. Official policies outlined in the ‘The Japanese blueprint for South East Asia, instructions of the Japanese military’ published in August 1942, include guiding the civilians so that they accept the empires policies. If civilians were not accepting the policies then political and economic pressures were to be applied to the various governments to ensure the execution of Japanese policies under strict supervision, as was done in China. Cultural assimilation was to be ensured through control over customs, religions and education. A broad aim with these was to create an atmosphere respectful of labour and to spread the Japanese culture through the empire. Eventually symbols of significance and geographical sites were to assume Japanese names (as was done by Manchuria being changed into Manchunko), a true symbol of Japanese imperialism. However, Japan lacked in raw materials so some of their policies were aimed at getting resources such as oil so that they could continue the war. Policies were aimed at rapidly securing resources of the southern areas so that the war potential of the empire would be strengthened. This caused some adverse policies towards civilians. Although the official line for the treatment of civilians was to be neither â€Å"too lenient nor too harsh†, which was supported by a document called ‘Read this and the war is already won’ which outlined that Japanese soldiers were to be humane to civilians as they were fighting the war to liberate the Asian people from colonial rule, a document called ‘Lessons for the Battlefield’ explained the treatment of civilians that occurred during the period of 1937-1945. Westerners are attacked for surrendering and it warns that death is preferable to surrender, it outlines that civilians who surrender are to be treated as below human as only lowly creatures surrender. It also calls for the Japanese soldiers to be single minded in achieving their aims. Japan had ratified the Hague Treaty but did not comply with it, instead they followed government instructions outlined in ‘Lessons for the Battlefield’. The implementation and impacts of Japanese policies caused tsunamis of shock to flow all around the world, American media reports of the atrocities caused anti-Japanese feelings to develop all over the world. In China policies were implemented with the policy of â€Å"kill all, burn all, destroy all’ to gain control. This was especially true in Nanking as outlined by ‘The rape of Nanking. ‘ Here buildings were burnt, women were raped and innocent citizens were murdered in various gruesome ways including ripping the stomachs, digging out the heart, boiling people and beheading victims. Iritani believes that this occurred due to the incredibly harsh fighting conditions in China which elevated the abnormal psychological state of the soldiers. Other historians believe that it was done in order to gain control and create a puppet regime in Nanking where Japanese assimilation could begin. In Nanking alone the impact of this policy caused the deaths of approximately 300,000 people in just six weeks. Women were captured and sent to ‘comfort stations’ to act as sex slaves although geisha houses were banned in Japan. As the war in China became longer and supply lines became inefficient Japanese soldiers began to confiscate crops and other agricultural goods, which led to food shortages and ultimately a failing of the economy. Manchunko, formerly Manchuria, became the centre of Japanese military and economic power, however the ultimate failure of Japanese economic policies caused the downfall of the Manchurian economy by 1945. The implementation of policies in Korea was the epitome of the attempt at Japanese civilisation. The Japanese language was to be used in schools and all were required to attend Shinto services although the population was mostly Buddhist. Forced labour was implemented to help achieve the aims of the Japanese, usually worked in factories making ammunition for the Japanese. Forced conscription was enforced and Koreans filled the lowest positions of the Japanese army to â€Å"show their patriotism. † Here too, women were forced to become comfort women. Nationalist movements were suppressed to ensure Japanese control. The impacts on Korea, apart from the large amounts of deaths that occurred to civilians that opposed the regime was the ultimate division of Korea along the 38th parallel. The USA and USSR government divided Korea for the purpose of accepting the surrender of Japanese troops. It was the harsh Japanese policies and their implementation that caused opposition forces to rise, including the rising of the communist anti-Japanese guerrillas in Dongbei. The conflict between North and South Korea still continues today, showing the lasting impact of the implementation of Japanese policies. The Japanese invasion of the Philippines in 1941 brought with it the implementation of Japanese policies including the â€Å"three all† policies brought widespread destruction to the Island, especially in Manilla where many civilians were killed. Although a ‘co-operative government’ was established in 1943, the failure of Japanese economic policies caused such devastation to the Philippines that several hundred million dollars were needed to recover the economy at the end of the war. In French Indo-China rice paddies were converted to jute for the war effort and forced labour was imposed. In Burma workers were forced to work on the Burma-Thailand railway, conditions were so harsh that 90,000 workers were killed. These harsh conditions caused the formation of the Anti-Fascist People’s Freedom League which resisted the weak Japanese installed government. In Malaya and Singapore all Chinese civilians were arrested immediately as they were suspected of supporting Chiang Kai-shek, implementation of the Japanese policy of total control. The Japanese saw the importance of Singapore as a military base and maintained strict control of it by the Japanese military and secret policy. Malay workers were also forced to work on the Burma-Thai railway. The worsening of working conditions and the extremely harsh requisitioning of men and materials caused the eventual rise of opposition including the group led by Lim Bo Seng. The Dutch East Indies was seen as a ‘jewel’ by the Japanese as it contained oil, and hence the control of this was particularly important. Assimilation attempts included the forced study of the Japanese language and the forced singing of the Japanese national anthem to show patriotism. Impacts have included the death of up to four million people and Japanese training of young military men formed the nucleus of the post war independence army. Japanese policies also caused economic hardships. All countries occupied by Japan during the war had similar impacts such the mistreatment and subsequent death of civilians and adverse economic impacts. All nations also suffered a substantial psychological impacts from the years of harsh oppression, as described by Lai Yeo, who was a comfort woman to the Japanese. â€Å"The impact of Japanese policies did not end with their rule, the emotional scars will be something I will have to bear forever†¦ † Source Evaluation Wantanabe Shoichi – claimed that the harsh treatment of Japanese did not occur, the Nanking massacres were fictional A Japanese nationalist Doesn’t match other sources Saburo Inega – Campaigned against the censorship of Japanese textbooks that omitted out the atrocities Book written to show the Japanese policies the nake realities of the pacific war More reliable Iritani – 3rd generation Japanese American Useful as provides both perspectives and reasons for acts of atrocities Delves into the psyche Matches with other sources Lai Yeo – article on the internet First hand experience of Japanese brutality Matches with other sources although it seems to be a bit exaggerated Psychological state seems fragile, memories may be disrupted.

Cisco Systems, Inc Essay

Cisco Systems, Inc. is an American-based multinational corporation that designs and sells consumer electronics, networking and communications technology and services. Headquartered in San Jose, California, Cisco has more than 65,000 employees and annual revenue of US$40. 0 billion as of 2010. The stock was added to the Dow Jones Industrial Average on June 8, 2009, and is also included in the S&P 500 Index the Russell 1000 Index, NASDAQ100 Index and the Russell 1000 Growth Stock Index. [4] Cisco is one of the world’s biggest technology corporations. Corporate history One of the many buildings on the Cisco Systems campus in San Jose Len Bosack and Sandy Lerner, a married couple who worked as computer operations staff members at Stanford University, later joined by Richard Troiano, founded Cisco Systems in 1984. Lerner moved on to direct computer services at Schlumberger, moving full time to Cisco in 1987. The name â€Å"Cisco† was derived from the city name, San Francisco, which is why the company’s engineers insisted on using the lower case â€Å"cisco† in the early days. For Cisco’s first product, Bosack adapted multiple-protocol router software originally written some years before by William Yeager, another Stanford employee who later joined Sun Microsystems. The company’s first CEO was Bill Graves, who held the position from 1987 to 1988. [5] In 1988, John Morgridge was appointed CEO, and succeeded in 1995 by John Chambers. While Cisco was not the first company to develop and sell a router,[6] it was one of the first to sell commercially successful routers supporting multiple network protocols. [7] As the Internet Protocol (IP) became widely adopted, the importance of multi-protocol routing declined. Today, Cisco’s largest routers are primarily used to deliver IP packets. In 1990, the company was listed on the Nasdaq stock exchange. Lerner was fired; as a result Bosack quit after receiving $200 million. Most of those profits were given to charities and the two later divorced. Cisco acquired a variety of companies to bring in products and talent into the company. Several acquisitions, such as Stratacom, were the biggest deals in the industry when they occurred. During the Internet boom in 1999, the company acquired Cerent Corporation, a start-up company located in Petaluma, California, for about US$7 billion. It was the most expensive acquisition made by Cisco to date, and only the acquisition of Scientific-Atlanta has been larger. Several acquired companies have grown into $1Bn+ business units for Cisco, including LAN switching, Enterprise Voice over Internet Protocol (VOIP), and home networking. Cisco acquired Linksys in 2003. In late March 2000, at the height of the dot-com boom, Cisco was the most valuable company in the world, with a market capitalization of more than US$500 billion. [8][9] In July 2009, with a market cap of about US$108. 3 billion,[10] it is still one of the most valuable companies. [11] The company was a 2002-03 recipient of the Ron Brown Award,[citation needed] a U. S. presidential honor to recognize companies â€Å"for the exemplary quality of their relationships with employees and communities†. In 2010, Cisco bought Starent Networks, a mobile technology company and Moto Development Group, a product design consulting firm that helped develop Cisco’s Flip video camera. [12] The Company has built its Globalization Centre East in Bangalore for $1 billion and 20% of Cisco’s leaders will be based there.